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Creativity and Innovation (Sem 6, Bangalore Univ)


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It gives us immense pleasure in presenting the first edition on the Soft Skills (Mrudu Kousalya) book titled “Creativity and Innovation” under the new CBCS syllabus of Sixth Semester B.Com., BBA and BHM of Bangalore University. This book is a masterpiece for both students and faculties to understand the matters related to Creativity and Innovation in simple format.

Creativity is the driver and prerequisite to innovative outcomes that are important to any high performance team’s ability to deliver the results needed by their clients and customers. Creativity is not a myth that is the result of magic, madness or mystery. Instead, creativity can be influenced by variables. Increased creativity and problem solving skills will help to ensure that the desired outcome of all engagements and work is successfully completed in a timely and cost-effective manner. In addition, the outcome will tend to exceed customer expectations and will be more satisfying for the team on both personal and professional levels.

The Bangalore University aims to give an insight into creativity and innovation to develop an appreciation for them among students and to enhance sensitivity of creativity and innovation. Further, innovation plays an important role in an organisation’s success. Market leaders derive a significant proportion of their income from new products. Innovation can take the form of a revolution or incremental improvements to existing products.

Value Education topics Meaning and Concept of Creativity, Creativity Process, Nature and Most Creative Personalities, Innovative Management, Case Studies on Innovative Management, Venture Capital, Angel Investors, IPR, Various Painting Traditions, Sculpture, Art and Architecture and the like. The present book covers all the basic elements which are required for the said subject with different concepts. This book is very user-friendly in terms of right to the topic intended to study.

This book covers three chapters consists of Overview of Creativity in first chapter, Innovation Management in second chapter, and Creativity and Various Forms of Arts in the third chapter. For the benefit of the students, good number of Multiple Choice Questions along with answers have been incorporated at the end of all the chapters. The book is more worthy to own and the constructive suggestions from the reading community are expected to further strengthen the present edition.


Contents –

1. Overview of Creativity
2. Innovation Management
3. Creativity and Various Forms of Painting
4. Multiple Choice Questions


Student Dollar Price


Library Dollar Price




Year of publication




Dr. K. Ramachandra,

Prof. Alla Bakash S.,

S. Nagabhushana


Himalaya pub