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Customer Relationship Management Sem V (Mumbai Univ)

130.00

SKU: 52b95fdd69b7 Category:

We are happy to publish the first edition of our book on ‘Customer Relationship Management’ to the students and teachers of T.Y. BMS (Semester V) marketing specialization course of University of Mumbai. This book is written on the lines of the syllabus prescribed by the University from the academic year 2018-19. This subject of Customer Relationship Management is designed to give the students an insight into the various kinds of offerings and managing them effectively through better CRM strategies. This book has been written keeping in mind the Indian perspective. Aimed at the students of Customer Relationship Management, this book has been presented in a simple manner to aid easy comprehension of the underlying theory and concepts.

 

Contents –
1. Introduction to Customer Relationship Management
2. CRM Marketing Initiatives, Customer Service and Data Management
3. CRM Strategy, Planning, Implementation and Evaluation
4. CRM New Horizons

ISBN

Student Dollar Price

5

Library Dollar Price
Pages

148

Edition

First

Year of publication

2019

Weight
Type

Author

Dr. Rinkesh Chheda,

Ms. Falguni Mathews

Publisher

Himalaya pub