The book titled “Design Thinking for Business Transformation” is a comprehensive guide that covers various aspects of design thinking and its applications in the business context. It encompasses the concepts, case studies related with the subject matter as well as question bank so that this text book is ready for the students as well as the instructors. The objective and aim of the book is to educate, guide, and inspire readers on how to effectively apply design thinking principles and methodologies to drive innovation, problem-solving, and transformation within businesses and various contexts. The book presents a comprehensive framework of design thinking, covering its principles, stages, and key components and plans to equip readers with a solid understanding of the methodology. It is aimed to provide practical guidance on how to apply design thinking to real-world challenges by providing a detailed explanation of various tools, techniques, and exercises that readers can use to facilitate the design thinking process. The approach adopted in the book is that of IBM-Enterprise design thinking that will help to demonstrate the versatility of design thinking by showcasing its applications across different industries and sectors by providing examples that resonate with readers from diverse professional backgrounds. It will also help to foster a shift in mindset among readers, encouraging them to embrace curiosity, experimentation, and collaboration.
Contents –
PART I: CONCEPTUALISING DESIGN THINKING FOR BUSINESSES
CHAPTER 1: DESIGN THINKING: AN OVERVIEW
1.1 Understanding Design Thinking for Businesses
1.2 Evolution of Design Thinking
1.3 Principles of Design Thinking
1.4 Stages of Design Thinking
1.5 Enterprise Design Thinking
1.6 Design Thinking and Sustainability
1.7 Case Study — IBM Garage
1.8 Case Study — The Story of Airbnb: Interpreting the “Continuous Loop” Concept
1.9 Case Study — Design Thinking Application at Netflix
1.10 Careers Using Design Thinking
1.11 Questions to Ponder
1.12 Multiple Choice Questions
CHAPTER 2: PILLARS OF DESIGN THINKING
2.1 Creative Designing through Empathy
2.2 Design Thinking Process Steps
2.3 Challenges in Design Thinking
2.4 Case Study — Reimagined Through Design Thinking: DoorDash’s Generative AI-Powered Contact Centre Transformation
2.5 Questions to Ponder
2.6 Multiple Choice Questions
PART II: DESIGN TECHNOLOGY APPLICATIONS IN BUSINESS
CHAPTER 3: EXPLORING IDEA GENERATION THROUGH DESIGN THINKING
3.1 Morphological Analysis
3.2 TRIZ: A Structured Approach to Inventive Problem Solving
3.3 SCAMPER Method
3.3 SCAMPER in Practice — Case Studies and Applications
3.4 Questions to Ponder
3.5 Multiple Choice Questions
CHAPTER 4: INTEGRATION OF DESIGN THINKING, TECHNOLOGY AND BUSINESS
4.1 Design Thinking and Data Analytics
4.2 Implications of Design Thinking and Business Intelligence
4.3 Design Thinking and Artificial Intelligence
4.4 Design Thinking and Blockchain
4.5 Case Study
4.6 Questions to Ponder
4.7 Multiple Choice Questions
PART III: BUSINESS IMMERSION THROUGH DESIGN THINKING
CHAPTER 5: BUILDING SUSTAINABLE DESIGN THINKING SOLUTIONS FOR BUSINESSES
5.1 An Overview of Sustainable Designs
5.2 Literature Review: Sustainable Design
5.3 Factors Impacting Sustainable Design
5.4 Technology’s Impact on Sustainable Design
5.5 Design Thinking for Businesses
5.6 Aligning Sustainable Design Thinking with the Sustainable Development Goals
5.7 Design Thinking for Product Development in Emerging Markets
5.8 Design Thinking for Healthcare Interventions
5.9 Design Thinking for Finance Agility
5.10 Design Thinking for Sustainable Start-ups
5.11 Sustainable Product Design
5.12 Case Study — Examples of Sustainable Design
5.13 Questions to Ponder
5.14 Multiple Choice Questions
CHAPTER 6: AI AND DESIGN THINKING: A POWERFUL SYNERGY
6.1 Understanding Design Thinking
6.2 The Role of AI in Modern Innovation
6.3 The evolving role of AI in Design Thinking Process
6.4 Why should leaders pay attention to AI in Design Thinking?
6.5 How does AI enhance Design Thinking?
6.6 Designing the Human Experience
6.7 Challenges and Ethical Considerations
6.8 Case Study — AI and Design Thinking in Product Innovation
6.9 Case Study — Ferrari drives innovation through Design Thinking and AI with AWS
6.10 Questions to Ponder
6.11 Multiple Choice Questions
7. ADDITIONAL CASE STUDIES
