We have great pleasure in presenting the first edition “Digital Marketing” written for students of UG and PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Digital Marketing.
Contents –
1. Introduction to Digital Marketing
2. Digital Marketing Environment
3. Research and Environment
4. Customer Acquisition and Retention
5. Emerging Issues
