We have great pleasure in presenting the first edition “Digital Marketing” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Digital Marketing. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title “Digital Marketing” provides them an opportunity to develop the skills necessary to meet the challenges.
Contents –
Unit – 1 Introduction
Introduction
Digital Marketing
Meaning of Digital Marketing
Importance of Digital Marketing
Traditional Online Marketing vs Digital Marketing
Online Market Place Analysis Micro Environment
Online Macro Environment
Trends in Digital Marketing
Competitive Analysis
Review Questions
Unit – 2 Web Site Planning and Creation
Introduction
Web Site
Meaning of Web Site
Objectives of Web Site
Components of Website
Website Creation
Incorporation of Design and Adding Content
Installing and Activating Plugins
Review Questions
Unit – 3 Search Engine Optimization (SEO)
Introduction
SEO
Meaning of SEO
History of SEO
Growth of SEO
Importance of Search Engine
On Page Optimization
Off Page Optimization
Role of Search Engine Operation
Google Ad Words
Search Engine Marketing
Campaign Creation
Ad Creation
Approval
Extensions
Review Questions
Unit – 4 Social Media Marketing
Introduction
Meaning of Social Media
Social Media Marketing
Social Management Tools
Strategy
Planning
Social Media Network
Social Networking
Video Creation and Sharing
Use of Different Social Media Platforms
Content Creation
Blogging
Guest Blogging
Review Questions
Unit – 5 Email Marketing
Introduction
Meaning of Email
Evolution of Email
Importance of Email Marketing
Development and Advancements in e Mail Marketing
Email Marketing Platforms
Creating and Tracking Emailers
Create Forms
Create Opt-in Lists
Mapping Industry Trends
Eliminating Spam Messages
Review Questions
Solved Model Question Papers
Last Minute Revision (LMR)
