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Digital Media (Sem 6, Mumbai Univ)

190.00

SKU: 1c2e257977a4 Category:

Digital Marketing is the Future of all Marketing and Advertising across the globe.

Digital Media has already fundamentally changed the way we interact with the world around us, shrinking the globe, vastly increasing the array of products and services on offer and changing the way we access them.

 

Contents –

1. Introduction to Digital Marketing
2. Search Engine Optimization (SEO)
3. Search Engine Marketing (SEM)
4. Social Media Marketing (SMM)
5. Email Marketing
6. Web Analytics
7. Affiliate Marketing and Programmatic Marketing
8. Content Writing
9. Cyber Laws

ISBN

Student Dollar Price

8

Library Dollar Price
Pages

165

Edition

First

Year of publication

2022

Weight
Type

Author

Prof. Survi Agarwal,

Prof. Vishal Mehta

Publisher

Himalaya pub