We have great pleasure in presenting the book “E-Commerce and Digital Marketing” written for students of UG courses. The subject matter is written in a simple and easily understandable language by considering Indian business perspectives.
This is an endeavor to provide the students with thorough understanding of e-commerce and digital marketing concept.
Contents –
Unit 1 – Introduction
Unit 2 – Framework of E-Commerce
Unit 3 – Consumer Oriented E-Commerce Applications
Unit 4 – Electronic Data Interchange (EDI)
Unit 5 – Digital Marketing
