This book, E-Commerce, has been specially prepared for the students of T.Y. B.Com. (Management Studies), Semester V of the University of Mumbai in accordance with the latest syllabus prescribed under NEP 2020, effective from the academic year 2026-27.
The growing importance of digital technology and online business has made E-Commerce an essential part of modern business education. This book provides a clear understanding of the fundamentals of E-Commerce, E-Marketing, Electronic Payment Systems, cybersecurity, legal aspects, and emerging trends in digital business.
The contents have been presented in simple and easy-to-understand language with suitable examples and illustrations. Each chapter includes learning objectives, key concepts, objective questions, short and long answer questions, case studies, and activities to support effective learning and examination preparation.
Special emphasis has been placed on developing students’ conceptual understanding as well as their practical knowledge of digital business practices. The book is designed to encourage analytical thinking and help learners understand the real-world applications of E-Commerce in today’s technology-driven business environment.
Contents –
Module 1 – Introduction to Electronic Commerce: Evolution and Business Models
1.0 Introduction to Electronic Commerce
1.1 Meaning and Definitions of Electronic Commerce
1.2 Features of Electronic Commerce
1.3 Evolution of Electronic Commerce
1.4 Roadmap of E-Commerce in India
1.5 Benefits of Electronic Commerce
1.6 Challenges of Electronic Commerce
1.7 Business Models of Electronic Commerce
1.8 Business-to-Business (B2B) E-Commerce
1.9 Business-to-Consumer (B2C) E-Commerce
1.10 Need and Importance of B2B E-Commerce
1.11 Alternative Models of B2B E-Commerce
1.12 E-Commerce Sales Product Life Cycle (ESLC) Model
Module 2 – Introduction to the World Wide Web
2.0 Introduction
2.1 Meaning of World Wide Web
2.2 Reasons for Building Own Website
2.3 EDI (Electronic Data Interchange) and Paperless Trading
2.4 Paperless Trading
2.5 Features of Paperless Trading
2.6 Benefits of Paperless Trading
2.7 Limitations of Paperless Trading
2.8 Related New Technologies Used in E-Commerce
2.9 Blockchain Technology
2.10 Mobile Commerce (M-Commerce)
2.11 Digital Payment Systems
2.12 Cybersecurity Technologies
2.13 Customer Relationship Management (CRM)
2.14 Managing the E-Enterprise
Module 3 – E-Marketing
3.0 Introduction
3.1 Meaning of E-Marketing
3.2 E-Commerce: Customer Strategies for Purchasing and Support Activities
3.3 Electronic Payment System
3.4 Risk Management in E-Payment Systems
Module 4 – Cyber Law, Crime and Protection
4.0 Introduction to Cyber Laws
4.1 Need for Cyber Laws
4.2 Scope of Cyber Laws
4.3 Cyber Laws in India (IT Act, 2000)
4.4 Cyber Consumers in India
4.5 Importance of Cyber Consumers
4.6 Need to Protect Cyber Consumers
4.7 Cyber Crime and Related Concepts
4.8 Software Patents
4.9 Types and Sources of Threats
4.10 Protection – Protecting Electronic Commerce Assets and Intellectual Property and Importance of Electronic Records as Evidence
4.11 Need for Protecting E-Commerce Assets
4.12 Methods of Protecting E-Commerce Assets
4.13 Security Tools in E-Commerce
4.14 Distinguish Between Public Key System and Private Key System