Merchandising is one of the most purposeful and useful disciplines in today’s global economy. If refers to all that goes in promoting and sustaining certain categories of commercial activity, including methods, practices and operations. The term is also understood to have different meanings, depending upon the context. It is a combination of marketing theory and practices, making effect on maximizing sales of the product by way of designing, packaging, pricing and displaying goods and products. A number of tasks are undertaken, for instance, a merchandiser has to take into account the tasks, like; product packaging; signage; proper placement in the stores; proper display in terms of colour, size, shape, etc,; good publicity; and schemes, leading to promotion, such as discounts in prices and various plans of special offers. And of all these, planning is of the greatest import.
Present work, Encyclopedia of Merchandising is a valuable asset for all scholars and readers.
Contents –
Volume I
Preface
Introduction
Marketing Strategy
Merchandising Policy
Merchandise Planning
Merchandising Organization
Merchandising Business
Merchandising Management
Merchandising Leadership
Merchandise Skill and Decisions
Bibliography
Volume II
Preface
Promotion of Merchandising
Merchandising Techniques
Merchandise Displays
Merchandise Sales Sales Promotion
Merchandising Distribution
Merchandise Retailing
Bibliography
Volume III
Preface
Merchandising and Marketing
Merchandising Strategies
Merchandising Objectives
Merchandising Targets
Merchandise Function
Merchandising Economy
Merchandising and Quality
Merchandise Production
Merchandising Products
Bibliography
Volume IV
Preface
Service Merchandise
Brand Merchandising