Encyclopaedia of Public Relations and Advertising Volume I to III

In the modern context, Public Relations and Advertising are two different disciplines. But, these are integrally related, as part and parcel. In modern world order, Public Relations (PR) is the practice of managing the communication, between an organization and its patrons. Public relations gains an organization or individual exposure to the audiences using topics of public interest and news items that provide a third-party endorsement and do not involve direct payment. Common activities include specking an conference, working with the media, crisis, communication, social media engagement, and employee communication. There are many areas of public relations, but the most recognized are: financial public relations, product public relation and crisis public relations.

Advertising is a from communication, intended to persuade its viewers, readers or service to take some action. It usually includes the name of a product or service and how that could benefit the consumer, to persuade potential customer to purchase or to consumer that particular brand. This is compact book on these two combined disciplines, for the benefit of people working in these areas.