`We have enormous fulfillment in presenting the first edition “Entrepreneurship and Innovation” written for students of UG courses. The related matters are written in a simple and easily understandable language with sufficient support from real business information.
We consider this book is useful for understanding purposes through students as well as professionals. The book lays down the framework defining concept of entrepreneurship and entrepreneur, overview of innovation, new ideas and opportunities, business plan and sources of finance. The book presents the material with clarity and conciseness to enable students to read and study with diagram. Review question at the end of units should be useful for both students and teachers.
Contents –
1. Overview of Entrepreneurship
2. Overview of Innovation
3. New Venture Creation
