Entertainment and Media Marketing (Sem 6, Mumbai Univ)

Prof. Chanchal Kaur - is academician par excellence. She is SET Qualified and has completed M.Com (Marketing), PG Diploma in Management & CMA/ICWA (Inter). Currently, she is working as Assistant Professor in Tilak College of Science and Commerce, Vashi. She has an experience of 10 years in teaching Mumbai University under graduation courses and 5-plus years of experience prior to this. Chanchal also has her research papers published in International Journals. She has worked as a Paper Setter for autonomous colleges under Mumbai University too. Chanchal has vast experience in handling lectures across various streams for undergraduate courses, i.e., BMS, B.Com., BAF, BMM and BBI for Marketing, Management, and Finance and Accounts domain.

Prof. Monideepa Das, M.A. (Economics) is Assistant Professor at Tilak College of Science and Commerce, Vashi, Navi Mumbai. She has an experience of 6 years in teaching and has qualified SET in Economics. She has published several research articles for International and National Journals. The intention of writing this book is to assist students by providing contents in a simple and convenient language as well as point-wise explanation to offer a better insight into the subject.

Prof. Neha Khandareis an Assistant Professor at the Tilak College, Navi Mumbai, specializing in the field of Finance. She is UGC-NET qualified with an experience of 10 years in teaching. She has her papers published in National and Regional Level Seminars with reputed Journals. She has also published books for different universities.

Prof. Nikita Mascarenhas is Assistant Professor at Tilak College of Science and Commerce, Vashi, Navi Mumbai. She has been an all-rounder. She has an experience in teaching, school, junior college and degree college. She is qualified in B.Com. (accounts), M.Com. (Management) and B.Ed. she has an experience of teaching in all for 7 years. She has taught in departments of B.Com, BMS, BBI and BAMMC. She is well versed in teaching marketing and advertising subjects. Her way of teaching is easy and students focused.

Prof. Shailu Singh - BCA, MBA (Marketing), PGDM (Marketing) is Assistant Professor of Tilak College of Science and Commerce, Vashi, Navi Mumbai. She has over 10 years of experience in teaching. She has qualified SET in management. She has also written many research articles for International Journals. The intention of writing this book is to help the students by providing contents in a simple and easy language as well as point-wise explanation will be better aspect of this book.