The economic integration of India with the rest of the world is a reality that can neither be stopped nor reversed. This is evidenced by the level of foreign exchange reserves at 35% of GDP (March 2008), the volume of international business (exports at more than 10% of GDP and imports around 14%), the volume of capital inflows and the extent of movements in the financial market rates. This phenomenon has given rise to several challenges as well as opportunities. For instance, maintaining competitive edge in the global market through innovations and creativity is one such challenge, the availability and absorption of the latest technology, new skill and exposure to the greater world of business, the possibilities of tapping the global market and investable funds are some of the opportunities.
The present publication entitles “Entrepreneurship, Growth and Economic Integration − A Linkage”, incorporates technical papers and proceedings of national seminars and workshops conducted by Lala Lajpat Rai Institute of Management during the academic year 2007-08.
Contents :
PART I: WOMEN ENTERPRENEURSHIP
- Background and Proceedings of the Seminar on “Women Entrepreneurship”
- Women Entrepreneurship – Keynote Address
- Experts `Observations
- Entrepreneurship, Sustained Growth and Economic Integration – A Possible Trinity
- Indian Women in the Entrepreneurial World – Myth and Reality
- Women Entrepreneurship in India : Problems and Prospects
- Women Entrepreneurs in the Small Scale Informal Sector – A Reflection on their Managerial Styles
- Female Entrepreneurs : They are not Different from their Male Counterparts
- Women should Start Working at Micro level
- Women Entrepreneurship in India
- Challenges faced by Women Entrepreneurs
- Development of Women Entrepreneurship in Rural India – Critical issues
- Microenterprises by Women : A Case of SHGs in Andhra Pradesh
- Economics of Micro Enterprises : A Case of Cashew Processing Units
- Developing Culture of Entrepreneurship among Women – Opportunities and Challenges
- Evolving Innovation Strategies – Issues Specific to Women Entrepreneurs
- Developing a Culture of Entrepreneurship among Women – Opportunities and Challenges
- Abstracts on Women Entrepreneurship
PART II: MARKETING AND ADVERTISING
- National Seminar on Advertising
- Advertising and Belief Structure of Consumer Reaction Towards Advertising : A Case Study on Detergents
- Advertising – A Powerful Tool
- The power of Public Relations
- India: The Emerging Trends
- Small is Beautiful
PART III: PAPERS PRESENTED IN CONFERENCES AND WORKSHOPS
- Derivative Products and Trading Strategies
- Initial Public Offer
- Indian Capital Markets
- Sub-prime and Global Financial Crisis