Business decisions in general and strategies in particular are molded by the business environment − those external factors like the economic, political/regulatory, social/demographic, technological and natural factors which make up the opportunities for and threats to business and internal factors like the resources, capabilities, goodwill of the organisation, internal power relationship etc. which decide the strengths and weaknesses of the firm. A thorough understanding of the business environment, therefore, is a prerequisite for making any strategic decision. Indeed, formulation of strategy is sometimes defined as establishing a proper firm environment fit.
This is a tailor-made book for the MBA course of the Gujarat Technological University. It has been endeavored to treat the subject matter succinctly, lucidly and comprehensively. More elaborations and illustrations of some of the topics dealt with in this book are available in this author`s original book Business Environment: Text and cases Which has a much more exhaustive coverage of the subject.
Book Content of Environment for Business | |
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