It gives us immense pleasure to put forth a Revised Edition of Export Marketing book for T.Y.B.Com. (Semester V) prepared as per the new syllabus prescribed by the Board of Studies, University of Mumbai. We hope that the book will meet the requirements of the students and teachers community.
Contents :
1. Basics of Export Marketing
2. Global Framework for Export Marketing
3. Foreign Trade Policy and Promotional Measures
4. Product and Pricing Decision in Export
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