It gives us immense pleasure to put forth a Revised Edition of Export Marketing book for T.Y.B.Com. (Semester V) prepared as per the new syllabus prescribed by the Board of Studies, University of Mumbai. We hope that the book will meet the requirements of the students and teachers community. Any suggestions for qualitative improvement of book can be mailed at [email protected]. All constructive suggestions will be honoured with deep sense of gratitude.

Contents :

1. Basics of Export Marketing
2. Global Framework for Export Marketing
3. Foreign Trade Policy and Promotional Measures
4. Product and Pricing Decision in Export
Abbreviations

ISBN

Edition

First

Year of publication

2014

Pages

118

Student Dollar Price

5

Type

Author

Dr. Khushpat S. Jain,

Dr.Nishikant Jha,

Kanchan Shridhar Fulmali,

Prof. Prashant H. Bhagat

Publisher

Himalaya pub