The book offers comprehensive coverage of the Export Marketing environment, prospects, and opportunities in the global context. It focusses on various relevant aspects of export marketing including international trade theory, export business environments, current pattern of India’s foreign trade, trade agreements, tariff and non-tariff barriers, international agreements and agencies, export marketing research, planning and strategy formulation for export marketing, foreign exchange and exchange control, institutional infrastructure, current foreign trade policy and provisions including details of service exports, product planning and decision-making, marketing channels, physical distribution and transportation, pricing for export marketing, export marketing, export advertising and sales management, export financing, multinational marketing, joint-ventures, marketing of projects ad consultancy abroad, import management, state trading, quality control and pre-shipment inspection. The text is presented from the viewpoint of both students and practitioners of export marketing. Each section of the fourth edition of the book has been updated since its third edition has been published. It is in easy-to-read from with all the Indian examples and the latest data.
Contents :
1. The Outlook for Export Marketing
2. International Trade Theory-Significance and Benefits of International Trade Outlook for Export Marketing
3. Export Business Environments
4. Current Pattern of India’s Foreign and World Trade
5. Regional Economic Integration and Protectionism
6. Export Barriers : Tariff and Non-Tariff
7. International Agreements and Agencies for Promoting Exports
8. Export Marketing Research
9. Export Marketing Planning and Strategy Formulation
10. Foreign Exchange and Exchange Control
11. Institutional Infrastructure for Exports
12. Foreign Trade Policy
13. Export Assistance
14. Product Planning and Decisions
15. Export Marketing Channels
16. Physical Distribution-Transportation Packaging and Marine Insurance for Exports
17. Promotion of Exports
18. Pricing for Exports
19. Management of Risk and Export
20. Multinational Marketing
21. Marketing of Projects and Consultancy Abroad
22. Import Management
23. State Trading
24. Quality Control and Pre-Shipment Inspection
25. Developing Exports Through Correspondence
26. Documents for Exports
27. Processing of An Export Order-Export Procedures
