In the ever-evolving landscape of business, a strong foundation is crucial for aspiring professionals. This book, Fundamentals of Business I: Introduction to Business II is designed to equip students with the essential knowledge and skills required to navigate the complexities of the modern business world.
Aligned with the New Education Policy (NEP) 2020, this textbook provides a comprehensive overview of key business functions, including Environment, Trading, and Entrepreneurship. By delving into real-world case studies and practical examples, the book aims to foster critical thinking, problem-solving and decision-making abilities.
Contents –
1. Business and Business Environment
1.1 Concept of Business
1.2 Scope of Business
1.3 Significance of Business
1.4 Objectives of Business
1.5 Classification of Business
1.6 Corporate Social Responsibility
1.6.1 Concept
1.6.2 Importance of Corporate Social Responsibility
1.7 Business Environment
1.8 Importance of Business Environment
1.8.1 Internal Environment
1.8.2 External Environment
1.9 International Trading Environment
1.10 World Trading Organisation (WTO)
1.11 Trading Blocs
1.11.1 Impact of Trading Blocs on Indian Business
2. Project Planning and Entrepreneurship
2.1 Concept of Project Planning
2.2 Importance of Project Planning
2.3 Project Report
2.4 Feasibility Study
2.5 Business Unit Promotion
2.6 Entrepreneurship
2.7 Importance of Entrepreneurship
2.8 Factors Contributing to Growth of Entrepreneurship
2.9 Types of Entrepreneurs
2.10 Competencies of an Entrepreneur
2.11 Incentives to Entrepreneurs in India
2.12 ‘Make in India’ Initiative
2.13 Problems of Women Entrepreneurs
2.14 Promotion of Women Entrepreneurs
