We have great pleasure in presenting First edition “Fundamentals of Retail Management” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Fundamentals of Retail Management. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
1. Introduction to Retail Business
2. Consumer Behaviour in Retail Business
3. Retail Organization and Functional Management
4. Retail Marketing Mix
5. Impact of Information Technology in Retailing
