We have great pleasure in presenting First edition “Global Marketing “written for students of UG courses. The related matters are written in a simple and easily understand able language with sufficient support from real business information.
It covers topic, such as introduction to global marketing, selection of foreign markets, product selection of global markets, pricing and promotion and channels of distribution in selected foreign countries. The book presents the material with clarity and conciseness to enable students to read and study with diagram. Review questions at the end of chapters should be useful for both students and teachers.
In writing this book we have benefited immensely from the studies of a number of books and the articles written by scholars spread over various books, journals and magazine. We are grateful to them.
Contents –
1. Introduction To Global Marketing
2. Selection of Foreign Markets
3. Product Selection of Global Markets
4. Pricing
5. Promotion and Channels of Distribution
