Women are main consumers of diamond. However, they are unable to understand the right source of buying diamond and the right kind of diamond to be purchased. The flaws in a diamond cannot be seen with the naked eye. Gold is the preferable metal for investment. People do not consider diamonds as an investment. This book will show that diamonds are a good investment. It will also be a guide to the consumers in making a right choice of diamond.
Contents :
1. Introduction
2. Consumer Behaviour in Indian Diamond Industry
3. Issues, Problems and Challenges of the Indian Diamond Industry
4. Findings, Conclusions and Suggestions