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Insight Retailing in the 21st Century


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Retailing holds a great promise for India as Indian economy is passing through a sea change and suitably restructuring itself to create a better future for her millions of children. It is a promise that can help us eradicate poverty, it`s a promise that can change the destiny of millions of people who are inhabiting thousands of hamlets in the remote corners of the country. It`s a promise that would create hundreds and thousands of jobs for our youth. But it`s not a promise sans challenges. We need to be bold, courageous and wise to rewrite our policies, devise new strategies, integrate our strengths, bridge the loopholes and do out of box thinking so that we can draw maximum mileage out of this promising phenomenon. It`s not just a promise for us in general but it a promise for the economies around the world in particular which are struggling to emerge out of the clutches of recession. All the big names in retailing are vying for a space in India. Some are already here and have set their shops and some are on the verge of entering. We are witnessing a big hoopla across the world because India has a huge chunk of middle class with an ever increasing purchasing power. The whole world is looking at India with abated breath as one of the unmatchable market destinations of today and tomorrow.

The book, “Insight to Retailing in the 21st Century” is the outcome of all this intellectual churning that`s happening around at the moment. So the research in this book has the potential to guide our burgeoning industries through these tasting times. The book is divided into 4 parts:- Part A “Retail Market Issues and Challenges of Development Strategies” Part B deals with “IT and Customer Relationship Management” Part C of the book, “Retail Strategy” focuses on another feature of vital importance is that of `strategy`. Part D highlights, “Insight into the Behaviour of Consumers”. We sincerely hope that this book will meet the needs of the people related to this field and will be helping to understand the fine nuances of retailing in a larger context.

Book Content of Insight Retailing in the 21st Century

1. Indian Retail Industry − Opportunities and Challenges of Development Strategies
Prof. Vijaya Jacquiline, Prof. Pradnya Mhamunkar
2. An Empirical Study on PEST Factors Influencing The Indian Retail Industries
Prof. Raju Kamble, Prof. Nandini M Deshpande
3. Trends in Retailing and their Impact on National and Local Economy
Prof. Rajan J Nandola, Deepali Keluskar
4. Retail Locations − Opportunities and Challenges in India
Prof. Vikram Parekh
5. Challenges in Retailing
Prof. Shaguifta Sayyed
6. The Global Marketing Challenges: An Overview
Prof. Vidya A.Nakhate
7. Organized and Unorganized Retailing in India Opportunities and Challenges
Prof. Komal Chopra
8. Challenges for Traditional Retailers in Globalised Era
Dr. Aftab Anwar Shaikh, Prof. Rakesh Mittal
9. Retail in Rural India Problems and Prospects
Prof. S.K.Khamkar, Prof. Ganesh Tondlekar
10. The Rural Retailing Panorama in India
Prof. Renu K. Ranjan, Mrs. Neha Chopde
11. Retail Sector in India : Issues and Challenges
Prof. Arvind A Dhond
12. Growth of Organized Retail: An Opportunity for Rural Sector
Prof. Vinay Kumar, Prof. Kajal Maheshwari
13. Malls and Metaphors Imagery to Bond Frame and Differentiate the Mall Experience
Dr. Shelja Jose Kuruvilla, Prof. Pratish Srivastav
14. Green Retailing A Step Towards Environment Commitment
Prof. Ritu Sinha
15. Green Marketing
Dr. Anjali Kalkar, Prof. Gauri Dhingra
16. Awaiting Job Opportunities in Retail Sector
Prof. Sonal Vyas
17. A Study of Different Formats of Store and Non-store Retail Outlets in Pune City
Prof. Kamlakar Munde, Prof. Laxmi Bhagwathkar
18. Financial Analysis of Apna Bazar Consumer Co-operative Retail Store
Dr.H.S.Cheema, Prof. Sneha Chavan, Dr. R. Patil, Mr. S. Balasubramanian
19. Merchandising in Pharmaceutical Retail: Changing for Better Tomorrow
Mr. Chandrashekar, Prof. Suresh Kaushik 20. Role of Store in Retail Environment
Dr. Shelja Jose Kuruvilla, Prof. Sakina Patanwalla, Prof. Vivek Dubey
21. Study of Factors Determining Store Choice
Prof. Sarika Zambad, Prof. Snehal Galande
22. Visual Merchandising in the Indian Retail Sector
Dr. Gulnar Sharma, Dr. Meghashri Dalvi, Prof. Mitisha Amin

23. Application of Automation in Retail Sector
Prof. Monica Khanna
24. CRM A tool for Competitive Advantages with special Reference to Retail Sector
Dr.Chandan Bora, Prof. Pratik Dharamshi
25. Statistical Process Control
Mrs. Ujjvala Ajit Phatak, Dr. Nagendra Nath Pandey
26. Organized Retail Sector − A Key to Rural Development − In Special Context to Raigad District
Dr. Pallavi A. Shah, Prof. Jayashree V.Kulkarni
27. Role of Supply Chain in Retail Sector
Prof. Nivedita Moharir
28. Customer Relationship Management in the Global Market: A Perspective
Prof. Shikha Singh
29. CRM in Retail An Analytical Study of Customer Perception towards Retail in Pune
Prof. Ruby S Chanda, Prof. Vishal Bhole
30. CRM in Retailing
Prof. Thomson Varghese, Prof. Santosh Kulkarni, Porf. Radhika Pujari, Prof. Clifford D`Souza, Prof. Pooja Patale
31. Customizing the Web Browser
Prof. Sharmila Gaikwad
32. On line Retailing Security Aspects
Mrs. Sushma V Sumant

33. Private Branding : New Success Mantra of Indian Retail Stores
Prof. Parul Singhal, Prof. Rupal A Shroff
34. A study of A Retail Consumer for Successful Design and Execution of Retail Strategy
Prof. S.D.Takalkar, Prof. Nalanda D Wani
35. Retail Strategy in Rural Marketing
Dr. Mamta A Mishra, Prof. Harish Naidu, Prof. Nikhil Adhav
36. Rural Marketing in India : Implication of New Strategy
Dr. Sanjay Kaptan
37. Marketing Strategies for Rural Retailers
Dr. Richa Jain
38. A Research Study on Floor Operations Carried out in Retail Stores
Prof. Jaimini Sail
39. Wireless Marketing: New Era Mobile Marketing Trend
Prof. Akanksha Nigam
40. Charm Shopper`s and Retain them in Store
Prof. Amisha Dawda
41. Customize Ambience Makeover for Customer Attraction…
Leena Thomas

42. Role of Children in Consumer Segment of Retailing
Mrs. Sheth Vaishali, Mrs. Moon Paiithannkar, Mrs. Kethaki Vidhate
43. Influence of Gender towards Brand Choice of Cell Phone Users in Mumbai
Dr. H.S. Cheema, Prof. Vinay Pandit
44. Effectiveness of Celebrity Endorsement in Brand Recall and Purchase Decision in Retailing
Dr. H.S. Cheema, Prof. Arun Poojari
45. Retailing Dynamics in Indian Perspective: Customer Insights
Dr. H.S. Cheema, Prof. Gowri Shankar
46. A Study on Consumer fondness towards Organized Retail Sector with Reference to Bhopal
Dr. Anil Mishra, Prof. Bharat Goel


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Dr. H.S. Cheema,

Prof. Kashinath Jadhav


Himalaya pub