Introduction to New Media (Sem 2, BAMMC, Mumbai Univ)

Mrs. Harsha Kulkarni More has completed her degree in Mass Media. She has done her Masters in Journalism and Mass Communication and Post-graduation Diploma in Marketing Management. She started her journey in teaching fraternity due to her keen interest in the subjects and deep gratitude towards the teaching field. She is currently working as an Asst. Professor at Achievers College of Commerce and Management, Kalyan. She has published various research papers on various topics like- Government Policies and Schemes for Women Entrepreneurship and Start-ups, Understanding the Role of E-Commerce with Reference to Changing Business Paradigm, Smart Technology and New Media W.R.T. Advertising and Marketing for Business, etc.

This book is her first attempt to contribute towards the subjects of Mass Media. She lives on the motto- ‘Give what you never got’.

Mrs. Rahaina Manish Rohra has completed M.Com., MACJ Part 1, certificate course in Digital Marketing. She has been teaching since 2015 at Smt. Chandibai Himathmal Mansukhani College. She extended her knowledge and experience to BAMMC, BMS, and MMS students by teaching E-commerce, digital marketing, and digital media. Currently teaching this Social Media Communication to various departments. She has been in various co-curricular activities of college. She has been associated with various colleges as visiting faculty (K.G. Joshi College of Arts & N.G. Bedekar College of Commerce, SST College of Arts and Commerce, H. & G. H. Mansukhani Institute of Management).