In recent years, the role of research in various fields of management related to economics, commerce, business, industry, trade or the economy as a whole, has greatly increased. The complex nature of business and economy has shifted our attention on the use of research in solving the existing problems. One of the obstacles in the way of self-knowledge and desirable change is the separation between knowing and doing. The need of the hour is for greater interaction between societies, industries and organisations with universities or institutions. As the world of business and economy are changing drastically and speedily, one cannot wait for changes at the institutional level. Keeping in mind all these aspects, the present book entitled “Introduction to Research Methodology” aims at a lucid exposition of various fundamental concepts and techniques of research that would be useful, particularly to the Indian students and practitioners.
This book is aimed primarily at academic researchers, management and doctoral students, teachers and graduate students of mathematics, management science and various other science and social science disciplines, practicing managers and marketing research professionals. The objective is to make the reader understand how they can use various statistical techniques for their research problems. The book covers the theoretical and practical aspects of research and research methodology, business research process, problem identification, sampling and measurement scaling techniques, sources of data collection methods and the project report writing in a clear and exhaustive manner. Every chapter in this book explains the principles through appropriate descriptive and analytical explanations, for scientific and business methods of research.
Contents –
1: Research: An Introduction
2: Business Research Process
3: Research Problem & Design
4: Sampling & Measurement Scaling Techniques
5: Sources & Methods of Data Collection
6: Testing of Hypothesis-Parametric
7: Testing of Hypothesis-Non-parametric
8: Project Report Writing / Preparation
