I am glad to present the book “Legal Environment and Advertising Ethics” for BMM syllabus based by Mumbai University.
The main agenda of this book is to make students understand the basic laws which are present around us along with the knowledge of Advertising in this competitive world.
Contents –
1. Legal Environment
2. Government Policies and Cyber Laws
3. Laws Pertaining to Media
4A. Ethics in Advertising
4B. Bodies Helping to Maintain a Code of Ethical Conduct in Media
5. Unfair Trade Practices and The Competition Act 2002
6. Consumer Protection: Government Initiatives Including Standardization, Consumer Laws and Non-Government Initiatives
7. Advertising and Society
8. Critique of Advertising
