This book is a textbook on CBCS syllabus prescribed course on Managerial Economics, with effect from the year 2015-16 in Andhra Pradesh.
It is lucidly written for students to comprehend easily. It can also be effectively used by the concerned teachers. It is specifically catered to the growing needs of the students in the said learning programme. The book is pedagogically sound and innovative in many ways.
Contents –
Unit I :Introduction
1. Introduction
2. Utility: Concepts and Law
Unit II : Demand, Supply and Market Equilibrium
3. Demand: Law of Demand
4. Elasticity of Demand
5. Supply
6. Market Equilibrium: Marshallian Value Theory
7. Consumer Surplus
Unit III : Production and Costs
8. Production Function and Laws of Production
9. Cost Function
Unit IV : Market Structure and Pricing
10. Market structure
11. Perfect Competition
12. Monopoly
13. Monopolistic Competition
14. Oligopoly
15. Types of Pricing and Pricing Strategies
Unit V : National Income, Trade Cycles and International Trade
16. National Income
17. Trade Cycles
18. International Trade: Meaning
19. Trade Theories – I
20. Trade Theories -II
21. Balance of Payments: Concepts
