It gives us an immense pleasure and privilege to present this book of “Managerial Economics” (Economic Analysis for Business Decision) to the students of Business Management of Savitribai Phule University. It covers all the topics included in the Savitribai Phule University syllabus for the given subject, right from traditional topics of Managerial Economics like the theory of firm to the modern present issues of the firm in a globalized market. The text not only explains the topics included in the syllabus but also highlights on its relevance to the student of Business Management. Since the syllabus of this subject is very vast and dynamic, utmost care is taken keeping the language very simple and lucid.
This book contains the topics of Managerial Economics, Macro Economics as well as Micro Economics. Therefore, this book is useful and helpful to the PG as well as UG students which have included the same subjects in their curriculum. This book is a sincere and serious attempt on the part of the authors to provide the students with Multiple Choice Questions in simple and lucid language. As there are MCQs on each Unit, if a student would learn all these questions correctly, no doubt, his conceptual clarity would automatically develop.
Contents –
1. Managerial Economics
2. Utility and Demand Analysis
3. Supply and Market Equilibrium
4. Revenue Analysis and Pricing Policies
5. Consumption Function and Investment