This title is written for beginners to understand the concepts of marketing and event management As a subject of study in the core area of degree level, most of the universities offering business education have introduced Marketing and Event Management as one of the essential subjects of study for the reason cite above. In this context, this title is prepared to give a broad outline of marketing and event management covering mainly the syllabus content at degree level. The process involved in conducting different marketing and other general events is explained in sequential order commencing from understanding the various aspects of marketing and event planning to event evaluation. At the end of each chapter graded questions are given for self-study. We earnestly hope that students will have great benefit from this. Students an teachers may send the feedback to publishers or authors to enrich the book in future editions.
Contents –
1. Introduction to Marketing
2. Marketing Environment (Macro)
3. Marketing-Mix-I (Meaning and Product Analysis)
4. Marketing-Mix-II (PLC, Product Planning)
5. Marketing-Mix-III (Branding & Packaging)
6. Marketing-Mix-IV (Pricing)
7. Marketing-Mix-V (Physical Distribution)
8. Marketing-Mix-VI (Promotion-Mix-I)
9. Promotion-Mix-II (Advertising)
10. Promotion-Mix-III(Personal Selling)
11. Market Segmentation
12. Consumer Behavior
13. Introduction to Event Management
14. Event Management Procedure
15. Conduct of An Event
