Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in the country. Their challenge is to take sound marketing decision in a complex environment. The student community who are interested in marketing career will also face the same challenges. These may be in a more complex situation, as it takes time for them to enter into career. This title “Marketing Management” provides them an opportunity to develop the skills necessary to meet the challenges.
Though this basic work on theories, concepts and principles of marketing management, students are promoted in this work to assume the role of marketing executives. Graded questions are also given at the end of each chapter for self-study and better understanding of the theme of this title.
Contents –
Unit 1 – Product Management
Unit 2 – Price Management
Unit 3 – Promotion Management
Unit 4 – Channel Management & Retailing
Unit 5 – Marketing Strategy and Planning
