Marketing of Service in Goobalized World

Prof (Dr) Sanjeev Chaturvedi is a Graduate in Economics, M.A. in History and MBA in Marketing Management. He has done his M.Phil. in International Business and has been awarded Ph.D. in Economics from Rohilkhand State University on the topic "Strategic Posture of Small and Medium Enterprises under WTO Framework". He has more than 25 papers to his credit in the field of International Economic Environment and WTO. His papers has been published in Harvard, Cambridge & IIM-A Conferences to name a few. He was the only Asian selected for CDG, Germany fully paid 15 months scholarship in International Marketing.Dr. Chaturvedi has 18 years of industry and 12 years of academic experience. In industry, he has worked at senior positions like general Manager at Lan Eseda Industries Ltd., Deputy Director at,  Engineering Export  Promotion Council (GOI Undertaking ) and as Resident Director-UP at PHD Chamber of Commerce and Industry. During his academic period, he has served as Associate Dean at IILM-Business School, New Delhi; Professor at Amity University, Noida and Dean-Academics with Symbiosis Group, Pune. He was a visiting facultly ar California State University, San Bernardino, Los Angeles, USA and Birbeck University, London, UK on a regular basis. He has visited more than 34 conuntries during his corporate and academic life.Dr. Sanjeev Chaturvedi is presently working as Chief Academic Officer at NGA-SCE at NMIMS University, Mumbai. His area of interest is International Economics/ Business and WTO.