Marketing Principles and Management

Dr. Tushar Kanta Pany is an Assistant Professor at the School of Commerce and Management studies, Ravenshaw University, Cuttack, Odisha. He has done his Ph.D. in Business Administration. He had topped the merit list in Master of Management Studies from Utkal University. He had also served corporate sectors for 8 years and has been teaching and impacting training for about last 15 years. He is a visiting faculty to many business schools in India of national repute. He has served NCCT, New Delhi for 12 years. The courses taught by him include Marketing Management, Service Marketing, SDM, CRM, Consumer Behaviour, Retail Business, and Principles of Business Management at post-graduate level. His research areas include, Services Marketing, Marketing and General Management.

(Late) Professor S.A. Sherlekar was Professor and Head of the Department of Business Management in R.A. Podar College of Commerce and Economics, Matunga, Mumbai. He was a brilliant academician and held Masters Degrees in Arts and Commerce. He wrote the first book on Marketing Management in the year 1981 when there was hardly any other Indian books on Marketing Management. Since then, the title has gone through successful revised editions and reprints showing the popularity of the book. His other books include "Principles of Business Management", "Modern Business Organisation and Management", "Global Marketing Management" and "Management - Value Oriented Holistic Approach".