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Marketing Strategies and Applications

398.00

SKU: PCM0288 Category:

The importance of Marketing Strategy in Business / Industry is undeniable. As such, the subject and its basic concept are required to be clearly understood by all those who are or will be operating in the business / industry. A number of well written books are available on the subject, however, we felt the dearth of a textbook which is very simple to understand and which is addressed to the student community as such. Hence, our endeavours to fill this gap. This book will be of great help to the students appearing for MBA, MS, MBA (Part-time), M.Com and other allied Management Courses of Indian Universities. More particularly, the book covers the portions of Mumbai, Pune, Nagpur, North Maharashtra Universities.

 

Contents –

1. Marketing Concept
2. Formulation of Marketing Strategies
3. Customer’s Value Perception and Customer Relationship Management
4. Segmentation, Targeting, Positioning and Product Differentiation
5. Internal External Analysis
6. Industry Analysis
7. Product Life Cycle and the Corresponding Strategies
8. Portfolio Analysis and Business Assessment Matrices
9. Porter’s Value Analysis and Marketing 7S Model
10. The Generic Strategies
11. Product Strategy
12. Price Strategies
13. Place Strategy (Distribution Strategies)
14. Promotional Strategy
15. Market Leader Strategies
16. Services Marketing Strategies
17. Innovation Strategies
18. Rural Marketing Strategies
19. Recession Marketing Strategies
20. Relationship Marketing Strategies
University Papers

ISBN

Year of publication

Second

Edition

2023

Pages

222

Weight

318 (In Grams)

Student Dollar Price

16

Type

Author

Prof. Dr. Gopal R,

Prof. Dr. Pradip Manjrekar

Publisher

Himalaya pub