This book takes a fresh approach to the time-honoured study of women entrepreneurship by merging the study of collaborative initiatives and visionary strategy in unpredictable, but malleable working environment. Literatures surveyed in this study validate a widely felt shortage of interesting and novel ideas in entrepreneurial mastery, and it is viewed that rural women in India typically struggle against the risk of cultural tyranny with unfair seclusion and limited financial accessibility. But, the problem caused by issues with the environment, knowledge, skills and motivation are now shifting. The wisdom of entrepreneurship in the north-eastern region of India is today no longer crowned only by educated urban women but also by rural women who are equally taking interest in it. Rural women through microfinance are fostering their share in entrepreneurial world by framing a flawless process with their like-minded colleagues and accepting different challenges and finding their ways to make their own space.
In view of the widespread availability of different Government initiatives such as “Swarnajayanti Gram Swarozgar Yojana (SGSY)” programme and its merging with certain erstwhile programmes are now helping them to discover the baseline, where to go and how to get there through different support facilities like skills and task training, marketing amenities for rural exposure and financial backing with subsidy. Although, it begins at micro level, but the formation of selfhelp group and microfinancing assistance creates a good business sense among the rural women. Access to microcredit is a great source to facilitate self-employment that leads to self-esteem among rural women. It lifts to lead multiplier effect in the generation of income of countless women self-help groups. It also ensures healthier society and better future of a nation. At the same time, recurrently they deal with unexpected multidimensional constraints which consist of training, marketing, financing and managerial factors.
The book has emphasized on the leadership practices followed by the WSHGs in the area of micro economic initiatives and to evaluate management performance in translating the subsidy into sustenance. Since there is supported relation between managerial factors with other facilitating factors, the study attempts to determine the operational and controlling effect of each component with business performance.
Contents –
1. Introduction and Design of the Study
2. Rural Women Entrepreneurship through Self-help Groups in North-eastern States
3. Performance and Functioning of Rural Women Entrepreneurs under Group Approach
4. Intervening Factors in Entrepreneurial Performance: An Exploratory Analysis
5. The Mediation Role of the Leader-Managers of WSHGs: A Predictive Casual Path Model
6. Findings, Conclusion and Suggestions
References
Annexure: Interview Schedule for Women Self-help Groups under SGSY in Tripura
