This book is designed to provide a broad and integrated introductory analysis to the study of organizations and their management-applicable to both the private sector organizations. The work of managers may be divided into subject fields. e.g., production, finance, marketing and personnel. It may also be divided into management processes, e.g., planning, organizing, directing and controlling. These are simply two different approaches to the same body of activities, viz. Business management / Administration. The marketing manager must plan, organize, assemble resources, supervise and control, just as any other executive. Management is a necessary part of the work n any all of the functional areas of business.
This book concentrates on both sides of the business, viz., subject fields such as production, marketing, finance and personnel, as well as processes such as planning, organizing, directing, coordinating and controlling the activities and the personnel of the enterprise. The theme of human relations is pervading throughout in the book. Plans are made to guide human activity and secure best and deal with jobs for the people and the relationships between these people. Direction cum motivation assures maximum productivity and satisfaction. Control is effective only if human behaviour conforms to plans. People are our greatest assets with unlimited potential for growth and development. In other words, human relations is not a separate issue, but an ever-present one. Under the system approach, we have the best coordination and integration of all resources and functions in order to attain the stated objectives of productivity and satisfaction.
Contents :
PART I : THE BUSINESS SYSTEM
1. Nature and Scope of Business
2. Business System and Its Environment
3. Economic and Social Objectives
PART II : THE BUSINESS STRUCTURE
4. Forms of Business Organizations
5. Proprietory Organizations
6. Company Organization
7. Co-Operative Organization
8. Public Enterprises
9. Business Combinations
10. Company Formation
11. Company Management and Control
12. Office Organization and Management
PART III : PRE-PROMOTION PROBLEMS
13. Setting-Up a New Enterprise
14. Location and Layout
15. Optimum Firm
PART IV : GENERAL MANAGEMENT
16. Management
17. Evolution of Management Thought
18. Planning
19. The Organization
20. Organising Process
21. Delegation and Decentralization
22. Forms of Internal Organization
23. Management-In-Action
24. Controlling
25. Small Business
26. Rationalization and Industrial Productivity
27. Scientific Management
PART V : PRODUCTION MANAGEMENT SYSTEM
28. Management of Work
29. Production Management
30. Production Planning and Control
31. Materials Management (PART-I)
32. Materials Management (PART-II)
PART VI : MARKETING MANAGEMENT SYSTEM
33. Marketing Functions
34. Marketing Mix (Part-I) : Product
35. Marketing Mix (Part-II) : Price
36. Marketing Mix (Part-III) : Promotion
37. Marketing Mix (Part-IV) : Distribution
38. Marketing Research
39. Organized Commodity Markets
40. Speculation on Organized Markets
41. Hedging on Forward Markets
42. Forward Markets
43. Transport System
44. Insurance System
45. International (Global) Marketing
PART VII : FINANCIAL MANAGEMENT SYSTEM
46. Sources of Finance (Corporate Securities)
47. Business Finance (Part-I)
48. Business Finance (Part-II)
49. Financial Institutions
50. The Securities Market
51. Financial Controls
PART VIII : HUMAN RESOURCES MANAGEMENT SYSTEM
52. Personnel Function
53. Human Factor in Industry
54. Personnel Planning / Selection
55. Employee Training / Development
56. Compensation To Employees (Part-I)
57. Compensation To Employees (Part-II)
58. Personnel Problems
59. Worker`s Participation in Management
60. Trade Unions
PART IX : Business and Government
61. Management In A Mixed Economy (Part-I)
62. Management In A Mixed Economy (Part-II)
63. Regulation of Restrictive Trade Practices
64. Legislation for Consumer Protection
Bibliography
