This book `Modern Marketing` is specially compiled to act as a comprehensive and reliable manual of “the principles and practices of marketing and distribution.” It offers precise and up-to-date information on all the interrelated topics under marketing and distributions such as product planning and development, marketing research and information, function of buying and selling, functions of transport and storage, marketing finance, marketing process, marketing management, function of salesmanship, advertising and sales promotion, channels of distribution, marketing mix (product, price, promotion and place of distribution), sales organization, management and sales forecasting, marketing of agricultural, industrial and consumer goods, co-operative marketing, organized markets, futures trading and hedging and social aspects of marketing.
| Book Content of Modern Marketing | |
| 1. Market and marketing 2. Marketing Process/Functions 3. Market Mechanism (Terms of Sale) 4. Marketing Management and Planning 5. Buying Function 6. Selling Functions 7. Functions of Physical Supply (Part I) 8. Functions of Physical Supply (Part II) 9. Standardization and Grading 10. Branding and Packaging 12. Marketing Finance 13. Management of Marketing Risks 14. Marketing Information and Research 15. Price / Unique Element in Market Mix 16. Promotion 17. Salesmanship 18. Sales Organisation/Management/Forecasting 19. Advertising 20. Channels of Distribution (Part I) 21. Channels of Distribution (Part II) 22. Marketing of Consumer Goods 23. Marketing of Industrial Goods 24. Marketing of Agricultural Goods 25. Agricultural Marketing in India 26. Cooperative Marketing 27. Marketing of Services 28. Organised Markets 29. Speculation and Hedging 30. The Securities Markets 31. State and Marketing 32. Social and Marketing 33. Legislation for Consumer Protection |
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