It gives us a great pleasure indeed that the first edition of “Modern Marketing” is placed before the esteemed academicians and researches, who are the patrons of our book. The semester edition based on the “Bengaluru Centrak University” 2nd semester B.Com., syllabus is rich in context in order to provide wisdom to the reader in the domain of transformational marketing regime. In the knowledge era, digital marketing, marketing analytics, relationship marketing, green marketing, grey marketing, social marketing coupled with services marketing are ruling the roost
Every chapter starts with learning obejectives followed by the explanation of concepts lucidly and meticulously. The summary of each chapter will provide capsule understanding the contents
Contents –
1. Introduction To Marketing
2. Marketing Environment
3. Marketing Mix
4. Digital Marketing
5. Services Marketing
Skill Development
Model Question Paper