Look Inside

Modern Marketing (Bengaluru Central Univ)

240.00

SKU: 7e5783f8e78b Category:

It gives us a great pleasure indeed that the first edition of “Modern Marketing” is placed before the esteemed academicians and researches, who are the patrons of our book. The semester edition based on the “Bengaluru Centrak University” 2nd semester B.Com., syllabus is rich in context in order to provide wisdom to the reader in the domain of transformational marketing regime. In the knowledge era, digital marketing, marketing analytics, relationship marketing, green marketing, grey marketing, social marketing coupled with services marketing are ruling the roost

Every chapter starts with learning obejectives followed by the explanation of concepts lucidly and meticulously. The summary of each chapter will provide capsule understanding the contents

 

Contents –

1. Introduction To Marketing
2. Marketing Environment
3. Marketing Mix
4. Digital Marketing
5. Services Marketing
Skill Development

Model Question Paper

ISBN

Student Dollar Price

10

Library Dollar Price
Pages

296

Edition

First

Year of publication

2020

Weight

376

Type

Author

Dr. B. Chandrashekara,

Dr. K. Ramachandra,

Lakshminarayan N.,

Madhu S.

Publisher

Himalaya pub