We have great pleasure in presenting the first edition “Modern Marketing” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real Modern Marketing information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Modern Marketing. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title “Modern Marketing” provides them an opportunity to develop the skills necessary to meet the challenges.
Contents –
1. Marketing
2. Market Segmentation and Consumer Behaviour
3. Product Management
4. Advertising and Personal Selling
5. Marketing of Services and Rural Marketing
6. New Horizons in Marketing
Solved Model Question Papers
Last Minute Revision (LMR)
