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Modern Marketing

This book `Modern Marketing` is specially compiled to act as a comprehensive and reliable manual of “the principles and practices of marketing and distribution.” It offers precise and up-to-date information on all the interrelated topics under marketing and distributions such as product planning and development, marketing research and information, function of buying and selling, functions of transport and storage, marketing finance, marketing process, marketing management, function of salesmanship, advertising and sales promotion, channels of distribution, marketing mix (product, price, promotion and place of distribution), sales organization, management and sales forecasting, marketing of agricultural, industrial and consumer goods, co-operative marketing, organized markets, futures trading and hedging and social aspects of marketing.


Book Content of Modern Marketing
1. Market and marketing
2. Marketing Process/Functions
3. Market Mechanism (Terms of Sale)
4. Marketing Management and Planning
5. Buying Function
6. Selling Functions
7. Functions of Physical Supply (Part I)
8. Functions of Physical Supply (Part II)
9. Standardization and Grading
10. Branding and Packaging
12. Marketing Finance
13. Management of Marketing Risks
14. Marketing Information and Research
15. Price / Unique Element in Market Mix
16. Promotion
17. Salesmanship
18. Sales Organisation/Management/Forecasting
19. Advertising
20. Channels of Distribution (Part I)
21. Channels of Distribution (Part II)
22. Marketing of Consumer Goods
23. Marketing of Industrial Goods
24. Marketing of Agricultural Goods
25. Agricultural Marketing in India
26. Cooperative Marketing
27. Marketing of Services
28. Organised Markets
29. Speculation and Hedging
30. The Securities Markets
31. State and Marketing
32. Social and Marketing
33. Legislation for Consumer Protection

Year of publication







554 (In Grams)

Book Code



Prof. S.A. Sherlekar


Himalaya pub