We have great pleasure in presenting First edition “Research Methodology and IPR” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to pro vide the students with thorough understanding of Research Methodology and IPR. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Introduction to Business Research
Introduction
Meaning of Business Research
Types of Business Research
Significance of Business Research
Process of Research Management Problem
Defining the Research Problem
Formulating the Research Hypothesis
Developing the Research Proposals
Research Design Formulation
Sampling Design
Planning and Collecting the Data for Research
Data Analysis and Interpretation
Motives in Doing Research
Research Application in Business Decisions
Ethical Issues in Business Research
Features of a Good Research Study
Review Questions
Module – 2 Business Research Design
Introduction
Business Research Design
Meaning of Research Design
Types of Research Design
Significance of Research Design
Process of Research Design
Errors affecting Research Design
Exploratory Research
Meaning of Exploratory Research
Purpose of Exploratory Research
Methods of Exploratory Research
Literature Search
Experience Survey
Focus Groups
Comprehensive Case Methods
Conclusive Research Design
Descriptive Research
Meaning of Descriptive Research
Types of Descriptive Research
Cross Sectional Studies
Longitudinal Studies
Experimental Research Design
Meaning of Experimental Designs
Classification of Experimental Designs
Formal and Informal Experimental Design
Pre Experimental Design
True Experimental Design
Quasi-experimental Design
Statistical Experimental Design
Review Questions
Module – 3 Sampling
Introduction
Sampling
Types of Sampling
Process of Sampling
Probability Sampling
Simple Random Sampling
Systematic Sampling
Stratified Random Sampling
Cluster Sampling
Non Probability Sampling
Convenience Sampling
Judgmental Sampling
Snowball Sampling
Quota Sampling
Errors in Sampling
Review Questions
Module – 4 Data Collection
Introduction
Data Collection
Meaning of Data Collection
Types of Data Collection
Data Collection Methods
Observations
Survey and Interview Techniques
Questionnaire Design
Meaning of Designing Questionnaire
Process of Designing Questionnaire
Qualitative Techniques of Data Collection
Secondary Data Sources
Meaning of Secondary Data Sources
Advantages of Secondary Data Sources
Disadvantages of Secondary Data Sources
Measurement and Scaling Techniques
Basic Measurement Scales
Nominal Scale
Ordinal Scale
Interval Scale
Ratio Scale
Attitude Measurement Scale
Likert Scale
Semantic Differential Scale
Thurston Scale
Multi-Dimensional Scaling
Non Comparative Scaling Techniques
Review Questions
Module – 5 Data Analysis and Report Writing
Introduction
Data Analysis and Report Writing
Editing
Coding
Classification
Tabulation
Validation
Analysis and Interpretation
Report Writing
Presentation of Results
Importance of Report Writing
Types of Research Reports
Report Structure
Guidelines for Effective Documentation
Review Questions
Module – 6 Intellectual Property Rights
Introduction
Intellectual Property Rights
Meaning of Intellectual Property Rights
Concepts of Intellectual Property
Nature of Intellectual Property
Characteristics of Intellectual Property
Origin and Development of Intellectual Property
Kinds of Intellectual Property
Intellectual Property System in India
IPRs- Invention and Creativity
Intellectual Property
Importance and Protection of Intellectual Property Rights (IPRs)
A brief summary of: Patents
Copyrights
Trademarks
TRIPS
TRIMS
Industrial Designs
Integrated Circuits
Geographical Indications
Establishment of WIPO
Review Questions
