Research is embedded in all human activity. It is almost instinctive. All that we know today is the cumulative findings of past countless centuries of human effort. Even before we learn to formalize research activity, our ancestors had accumulated plenty of knowledge day-by-day, triggering various and problems. Research Methodology is a structured framework of conducting research in order to adders various issues and to solve problems in a scientific way. Progress in education is possible only when higher education gives importance for research. There is a correlation between economic and the development of Commerce Research, which is reflected from the fact that today we bank upon strong statistical endorsement to show the rise and fall of different economic patterns of organizations.
The research outcome helps in enhancing the quality of teaching and learning which helps in designing suitable learning materials, effective course delivery system and student support services, keeping this in mind, the Commerce Department of The Standard Fireworks Rajaratnam College for women. Sivakasi made since attempt to focus on Research and organized Three Day Workshop on Research Methodology for Researchers in Commerce and Management from 4th to 6th August, 2009. Eminent Professors from various universities from Tamil Nadu, Kerala, Karnataka and Andhra encouraged the research scholars of SET/NET as it enhances the rationality of learning and gives students an idea of how research is to be carried out in a systematic way. The lecture given by these eminent personality have been brought out as a volume with the courtesy of Himalaya Publishing House, New Delhi. The original research articles contributed by the faculty and research scholars are also included in this book. The Research scholars and Faculties have submitted their original research papers on Marketing, Banking, Insurance and Agriculture.
The future of the world lies in research and creation of knowledge. Progress in education is possible only when the universities give importance for research. To give importance and create research culture, the articles of the Resource persons and the Research scholars have been brought out as a volume. The Proceeding of the workshop which has been brought out in this volume will familiarize the research students of commerce and management with lucid and precise style of writing research reports. This volume will be of immense help to scholars to have an insight on statement and presentation of research problem, data collection and interpretation, analysis, finding conclusions, citation styles and footnotes. The articles in the book will be an eye opener to apply statistical tools and techniques for research which will also impart clarity of ideas and practical knowhow in the important dimensions of Research Methodology in Commerce and Management.
Contents –
Part I : Social Sciences Research – An Overvier
1. What We Know, and We Know About – Dr. Melarkode P. Subramaniyan
2. Trends in Business Research – Dr. S.M. Chockalingam
3. Selection and Formulation of a Research Problem (In Commerce & Management) – Dr. B. Mohan
4. How to Draft a Good Research Proposal? – Dr. K. Sasi Kumar
5. Towards Vibrant Research – Dr. D. Sasireka
6. Overview of Data Analysis – Dr. M. Somasekaran Pillai
Part II : The Research Process and Techniques of analysis
7. Basics and Impreatives in Guiding Researchers – Dr. V. Bharathi Ramani
8. Role of Research in the Changing Global Scenario – Dr. K. Rajeswari
9. Effective Thesis Writing – Dr. P. Sundara Pandian, R. Shobana Devi
10. Application of Statistical Techniques in Research – Dr. T. Palaneeswari
11. Chi-Square Analysis of Handloom Customers on Rebate Scheme in Madurai District – Dr. K. Jeyakodi, Ms. R. Rajeswari
12. Application of Garrett Ranking in EXCEL – Mr. P. Karuppasamy
13. Application of ANOVA Technique in EXCEL – Mr. R. Periasamy
14. Use of Modelling Techniques in Social Science Research – Dr. A.A. Magesan
15. Growth of Small Scale Industries (SSIs) at the District, State and National Level – Kruskal Wallis Test – Dr. K. Navaneethakrishnan
16. Comparison of Profitability Performance of Urban co-operative Banks in India and Scheduled commercial Banks in India – Application of Median Test – Dr. M. Selvakumar, M. Nagalakshmi, R. Santhanalakshmi
Part III : Areas of Research
Marketing
17. A Study on Greeting Card Industry in Sivakasi – Dr. M. Jayalakshmi, Mrs. K. Sounthara Priya
18. A Study on Constraints in Marketing of Edible Oil Seeds in Virudhunagar District – Dr. S. Banumathy, Ms. J. Mahamayi
19. The Scope of Vanilla Cultivation in Kanyakumari District – Dr. V. Darling Selvi, Mrs. S. Mariammal
20. Marketing of Coconuts by the Coconut Growers in Kanyakumari District – Dr. N. Indira
21. A Study of Timber Marketing in Sivakasi – Mr. R. Jayaram, R. Jeya Raja Rajeswari, S. Inbarasi
22. Tourism Marketing for Tourism Development – Dr. R. Rathika, Ms. Sweetlin Sabi
23.Marketing of Banking Products – A Comparative Study on Public & Private Sector Banks in Madurai – Dr. R.M. Nagammai, Ms. S. Nageswari
24. Customers Attitude Towards Mobile Phone Services in Sivakasi – Mr. R. Jeyalakshmi, Dr. T. Palaneeswari
25. Consumer Behaviour & Factors Influencing the Brand Preference of Refrigerator – Mrs. N. Rajathilagam
26. A Study on Customers Attitude Towards Organised Retailing with Special Reference to Departmental Stores in Sivakasi – Ms. C. Anitha
Services
27. An Analysis of Non-performing Assets in Tamilnad Mercantile Bank Ltd., Rajapalayam – Dr. A. Joseph Xavier, P. Selvaganeshavalli
28. Attitude of Employees Towards Information Technology Services in Banks in Virudhunagar District – Dr. A. Rama, Ms. A. Aruna Devi
29. Attitude of Customer Towards ATM Service in Sattur – Mr. P. Natesan, Ms. V. Chitra, Ms. B. Mariammal
30. A Study on Customer Services of Commercial Banks in Virudhunagar District (Tamil Nadu) – Mr. S. Jayakumar, Dr. A. Subbaiah
31. Factors Influencing The Purchase of LIC Products by Policyholders – An Analytical Studt – Dr. M. Gurupandi
32. Analysis of Business Performance of LIC of India at Virudhunagar Branch – Ms. V. Karthihaiselve, Dr. S. Banumathy
33. A Study on Awareness Towards Private Life Insurance Companies in Rural Areas – Ms. N. Sankara Gomathi
34. A Study on the Performance of Reliance Mutual Funds – With Special Reference to Equity Funds – Ms. S. Priya, Dr. R. Rathika
35. Role of Agents in Marketing Fire Insurance – Mrs. F. Sweetlyn Joy Christy
36. Attitude of Patients Towards the Primary Health Centres in M. Pudupatti Block, Sivakasi – Dr. M. Jayalakshmi, Ms. K. Kavitha
37. Growth and Trend of Wind Mills in Tamil Nadu – Dr. M. Murugan
38. SCM Practices in Higher Education Institutions with Special Reference to Engineering Colleges in Tamil Nadu – Dr. s. Franklin John, Ms. M. Jegadeeswari, Ms. J. Kandaleena Jeba
39. Role of Authorised Dealers in Indian Foreign Exchange Market – A Study with Special Reference to Sivakasi – Mrs. S. Grahalakshmi
40. Services Marketing : Hospital Management with Special Reference to Theni Nattathi Kshtriyakula Hindu Nadargal Uravinmurai Hospital, Theni – Ms. A. Jeyalakshmi
Other Areas
41. Assessment of Entrepreneurial Skills of Women College Students in Madurai City – Dr. R. Latha, Ms. G.R. Rajalakshmi
42. Entrepreneurial Development in Industrial Estate in Sivakasi – Mrs. M. Uma Rani, Mrs. K.J. Sinmista, Ms. J. Jeeva Priya
43. Perception of Women Workers in Firework Industries – A study – Dr. S. Rajamohan, Mr. M. Ketharaj
44. A Study of The Morale of Women Employee in Weaving Mills at Kappalur – Madurai District – Mrs. T. Sangeetha
45. A Study on Factors Influencing the Job Satisfaction of Bank Employees – Dr. M. Subasini
