The tourism industry has emerged as one of the major drivers of economic generation in India. India has a rich cultural heritage, diversified ecology, and natural beauty. To develop and promote tourism in India, the Government of India has announced the National Tourism Policy 2002. Apart from generating employment opportunities, the tourism sector also contributes ti Foreign Exchange for our country.
The reports issued by the Ministry of Tourism indicate that there is an increasing trend in respect of foreign tourists in India. Both local and foreign tourists have registered drastic growth in terms of counts. As of 2019, around four crore jobs were generated by the tourism sector in India, which is almost 8% of total employment in India. In 2019 Foreign tourists visiting India were a huge 10.89 Million in number, registering a noticeable growth rate of almost 3.2%. The provisional estimate of FEEs in 2019 was ` 2,10,981 crores by registering a growth rate of around 8.3%. In the year 2019 a total of 2.93 million foreign tourists visited India on tourist visa, with a remarkable growth rate of almost 23.6%. Several international hotel chains are also starting their units in the country, and it is expected that it would contribute around 50% to the hospitality and tourism sector of India by 2022.
The year 2020 was a curse for the Tourism Industry due to the COVID 19 outbreak, which nobody ever expected. With the advent of COVID 19, the economy reeled like never before several deaths, jobs losses, production cut, fall in demands, hampered supply chain and many repercussions came into the picture. The year 2020 is becoming a black year for the entire economy, but especially for the tourism industry by adversely affecting both the large and small players earning from the industry.
Now the biggest challenge is to resume the tourism industry with the progression of unlocking guidelines in India. The Government of India is now issuing SOPs and other guidelines towards resuming activities in various sectors of the economy. Gradually various transportation modes across the nation and international transportation are also being started.
However, even after resuming transportation facilities in the country the biggest challenge which still stands before the tourism industry is to develop trust among the people towards their safety while travelling. Still, people are avoiding travel from one place to another unless it is essential. In such a situation, it has become quite difficult for the small fry in the tourism industry in particular whose only source of income generation is tourists. Affluent names with spare fry in the tourism industry in particular whose only source of income generation is tourists. Affluent names with spare savings can survive for some time until things came back to normal, but those who are the only bread earners of the family and are dependent on the tourism industry are finding it very difficult to survive in this situation.
Contents –
1. A Study on the Promotional Strategies of Cultural Tourism in Assam with Special Reference to Bordua Thaan – Chandan Jyoti Bezborah
2. Responsible Tourism and Sudtainability: With Special Reference to Tourist Destination of East Khasi Hills of Meghalaya – Indrajit Datta and Dr. Soumitra Sen
3. A Catch-22: Commitment of Hotel Employees’ during COVID Pandemic – Jubin Kumar Saini, Dr. Pretty Bhalla
4. Gastronamy Strand: A Study Towards Providing KAP (Knowledge, Attitude and Practices) to the Food Handlers in Selected Hotels and Restaurants in Punjab – Jyoti Prakash
5. Safety and Security Issues – A Vital Aspect of Tourism Sector in India – Dr. Soumitra Sen
6. Ecotourism – A Socially Responsible Travel – Monika Sharma
7. The Impact of Covid-19 on Travel and Tourism Industry in India – Dr. Namrata Singh
8. Effect of Information, CommunicationTechnology (ICT) on Tourism Business: Special Reference to Gwalior City – Neha Sharma and Dr. Saurabh Dixit
9. Resurgence of Indian Tourism Industry in the Current Scenario – Nivedita Kapoor and Abhishek Charak
10. Talent Management Challeneges and Considerations in Hotel Industry – Dr. P.C. Bahuguna, Prof. Dr, R.G. Sunder and Dr. Rajesh Gupta
11. Propspectus of Adventure Tourism in Kerala – Raj K. Varman
12. Tourism in the New Normal: Enhancing India’s Soft Power – Sourav Kumar
13. A Case Study on Local Commmunity’s Perception and Opinion on Chattisgarh Tourism – Mr. Yashwant Kumar Yadaw and Mr. Gayasree Ramesh Behra
14. Talent Development Strategies to Retain Generation Z Talent in the Business of Hospitality – Rajeev Ranjan Mishra and Pallavi Tandon
15. Impact of Covid-19 on Tourism Sector in Uttarakhand and Revival Strategies – Vikas Kumar
16. The Significance of Historical Tourism – Chandan Rajpoot
17. GST and Tax Reforms: A Study on Hotels in Chhattisgarh State – Ankita Malik
18. International Tourism — Impacts: Indian Economy – Divya Karikkam
19. Resumption of Indian Tourism Industry in New Normal – Mudaliar Jitendra and Divyabhanu Singh Jhala
20. Role of Tourism Infrastructure in Improving Tourism Environment and Socio-Economic Development: A Study with Reference to the Himalayan State of Uttarakhand, India – Shantanu Trivedi, Dr. Saurav Negi and Prof. (Dr.) Neeraj Anand
21. Challenges and Prospects in Government in Government Aids for Tourism Resumption in India – Moirangthem Lina
22. Financial Inclusion and Digital India Campaign – Ms. Komal Gupta
23. Influential Factors Affecting Impulsive Buying Behaviour of Customers in Supermarkets – Shriya Tripathi and Shreya Shrivastava
24. An Analysis of Foreign Exchange Earnuings from Tourism Industry of India – Deepak Kumar Tripathi and A Naga Ramani
25. The Issues Impeding the Growth of the Tourism Industry – Karthik Sreekumar and Totakura Bangar Raju
26. IoT based Water Monitoring System for Agriculture – Sandeep Mishra
27. Note on Green Entrepreneurship: Ecopreneuship – Dr. Pratibha Rai, Dr. Kabir Sharma and Bharat Ankur Dogra
28. Impact of Social Media on Tourist while selecting Homestays in Uttarakhand – Dr. Monika Bangari
29. Status of Tourism in Uttarakhand – Dr. Kabir Sharma
30. Impact of Covid-19 on Tourism Sector: A Survey of Uttarakhand Tourist Places – P.C. Bahuguna and Rajeev Srivastava
