We have great pleasure in presenting the first edition “Retail Management” written for students of UG courses. The purpose of this book is to introduce with retail industry and its management activities .
This an endeavor to provide the students with through understanding of Retail Management concept. While writing this book we have benefited greatly from the studies of a number of books and the articles written by scholars widen over diversely.
In writing the book special care has been taken to avoid gaps in the sequential arrangement of topics in the syllabus an logically developed the various facets of retail management step-by-step of an integrated approach with a view to make it a comprehensive and complete volume by itself. Topics covered are discussed, as far as possible, in a fairly self- contained manner.
Contents –
1. Introduction to Retail Management
2. Retail Formats and Theories
3. Merchandise Management
4. Retail Store Design
5. Distribution Management
