Rural Marketing in India

PART I : INDIAN RURAL MARKET

1. Rural Marketing
2. Indian Rural Market Environment
3. Rural Market Segmentation

PART II : RURAL MARKETING STRATEGIES

4. Rural Marketing Strategies
5. Marketing of Agricultural Inputs
6. Agricultural Marketing
7. Marketing of Fruits and Vegetables

PART III : RURAL MARKETING AND THE GOVERNMENT

8. Role of Government in the Development of Agricultural Marketing
9. Agricultural Credit and Crop Insurance

PART IV : RURAL MARKET AND ALLIED ISSUES

10. Agricultural Marketing: Education, Training, Extension and Research
11. Rural Industries
12. Foreign Trade in Agricultural Products

PART V : CASE STUDIES
Case 1 The New Decision Maker
Case 2 The Buildup
Case 3 Poised, Rural and Pulsating
Case 4 Wakeup Call
Case 5 The Right Mix
Case 6 Stripped-Down CTVs
Case 7 Free Sampling
Case 8 HLL-Rural Thrust
Case 9 NFL-Physical Distribution System
Case 10 Weikfield Agro Products Ltd.
Case 11 Mahagrapes
Case 12 Punjab Tractors Ltd.
Bibliography