Sales Promotion and Advertising Management have become specialized subjects today. The whole system of marketing management has been developing along with the socio-economic development of all the nations, and has created new avenues of economic activities to be pursued by specialists. The expanding spectrum of marketing management has given recognized birth to several visible fibers. Advertising management has become the strongest thread of the marketing web. Those operating in the areas of sales promotion and advertising so that they might effectively manage their respective activities. The present book, Sales Promotion and Marketing Management, has been designed in conformity with the syllabi for the courses in management and commerce and in advertising, and will assist students, professionals and government executives in managing their jobs efficiently and effectively.
The book has eighteen chapters. The first four chapters are related to sales promotion. The nature, concept, advantages and disadvantages of advertising have been dealt with in the next five chapters. Advertising management, beginning with advertising process and media selection to planning and control, has been discussed up to the fifteenth chapter. The remaining three chapters are devoted to advertising organization and its future in India.
Contents :
1 : Sales Promotion
2 : Personal Selling
3 : Sales Management
4 : Public Relations
5 : Concepts and Nature of Advertising
6 : Advertising and Marketing
7 : Effects of Advertising
8 : Social Effects of Advertising
9 : Ethics in Advertising and Control
10 : Advertising Process
11 : Media Selection
12 : Advertising Messages
13 : Advertising Planning
14 : Advertising Budget
15 : Measuring Advertising Effectiveness
16 : Advertising Organization
17 : Advertising Agency
18 : Future of Advertising in India
