Social Media and Communication (Mumbai Univ)

We are delighted to present this book, “Social Media and Communication.” Recognizing the growing significance of social media in every field, the University of Mumbai has introduced Social Media Communication as a 2-credit elective for first-year students. It is designed for the students of BMS., BAF., BCBI., BFM., BFMG., BIM., B.Com., B.Sc.CS., B.Sc.IT., B.Sc. BioTech., and B.Sc. Part-I, Semester – I, under the open elective framework of the University of Mumbai, in alignment with the NEP 2020 guidelines. The aim of this course is to offer students a comprehensive understanding of social media’s impact on modern communication and its wide-reaching applications.

This book covers key aspects of social media communication. It provides an encompassing overview. A range of topics from history, to modern day social media and its current landscape, are covered in this book. We explore
the ever-evolving dimensions of social media for interpersonal communication. Further, we analyse potential
of social media in academic environments which aid students to pursue higher educational degrees.

Contents –

Module I : Social Media: Past and Present
– Meaning of Social Media
– Social Proof is Still the Key to Social Media Marketing
– Uses of Social Media for Business, Branding and Personal Branding
– Impact of Social Media Across Industries
– Two Side Coin of Social Media
– The Early Days of Social Media: A History
– “23 Top Social Media Sites to Consider for Your Brand in 2024.”
– Top 10 Social Media Platforms Shaping India’s Digital Landscape
– Review Questions

Module II : Modern Social Media Landscape
– Instagram, Twitter, Tiktok and Snapchat
– Use of Social Media in Interpersonal Communication
– Social Media In Academics
– Review Questions