Entrepreneurship stands at the heart of innovation, economic growth, and societal transformation. It is through entrepreneurial ventures that new ideas are translated into impactful products, services, and solutions. With the rise of start-ups across the globe—especially in emerging economies like India—the relevance and importance of understanding entrepreneurship in both theoretical and practical dimensions have never been greater.
This book, “START-UPS AND NEW AGE ENTREPRENEURSHIP”, is designed as a comprehensive resource for students, aspiring entrepreneurs, and educators who seek to understand the foundational concepts of entrepreneurship and the dynamics of launching and growing new ventures in today’s competitive environment.
The book is structured around five essential themes: 1. Introduction to Entrepreneurship, Entrepreneur and Start-ups, 2. Skills for Entrepreneurship Development, 3. Institutional Support for Entrepreneurial Development, 4. Entrepreneurial Framework, 5. Preparation of Business Plan.
By combining academic insights with practical relevance, the book aims to nurture an entrepreneurial mindset and equip readers with tools to think critically, innovate, and act confidently. Case studies, real-world examples, and contemporary discussions have been integrated to enrich the learning experience.
Contents –
UNIT 1 INTRODUCTION TO ENTREPRENEURSHIP, ENTREPRENEUR AND START-UPS
Entrepreneurship: Meaning, Characteristics, Importance, Factors influencing entrepreneurship, Types of entrepreneurship (Traditional and New Age Entrepreneurship).
Entrepreneur: Meaning, Definition, Essential characteristics of a Successful Entrepreneur, Types of Entrepreneurs, Challenges and Issues of New Age Entrepreneurs.
Start-ups: Definition and Need, Start-up Eco System; Types- Techbased, Edu-based, Food-based, Agro-based and Retail-based Startups; Contributions of Start-ups to Indian Economy.
UNIT 2 SKILLS FOR ENTREPRENEURSHIP DEVELOPMENT
Entrepreneurship Development: Meaning and Nature; Types of Entrepreneurial Skills – Team Work and Leadership Skill, Critical Thinking Skills, Analytical and Problem Solving Skills, Branding and Marketing Skills, Networking skills and New Age Technological Skills (AI, ML, DL and Analytics). Role of Entrepreneurship Development Programmes (EDP).
UNIT 3 INSTITUTIONAL SUPPORT FOR ENTREPRENEURIAL DEVELOPMENT
Institutions Supporting Entrepreneurship: Managerial, Financial, Marketing, Technological and Legal Assistance- Role of IFCI, SFCs, SIDBI, DIC, EDI, SISI, SIDO, KVIC, Commercial Banks, KSSIDC, KSSIC, AWAKE, TECSOK in promoting Entrepreneurship.
Venture Capital: Meaning and Types of Venture Capitalists, Incubation- Meaning and Types of incubators, Facilities offered by Incubation Centres, Govt. of India sponsored Incubation centres and programmes; Accelerators- Meaning and Role of Accelerators; New Sources of funding Entrepreneurs- Angel Investment and Crowd funding.
UNIT 4 ENTREPRENEURIAL FRAMEWORK
Identification of Business Opportunities: Steps involved in starting MSMEs-Financial, Technical, Social, Legal and Managerial Feasibilities of the project.
UNIT 5 PREPARATION OF BUSINESS PLAN
Business Plan: Concept, Format, Components of Business Plan, Significance of Business Plan; Preparing a Business plan, SWOC analysis; Preparation and Presentation of a Realistic Project Proposal and its appraisal; Challenges in preparation of Business Plan.
