“Strategic Management” is the applications of current and most effective techniques in the practice of management, while “Marketing” as a business activity is the demand of the time to manage and give highest priority.
The book of Strategic Management and Marketing has been divided into four parts:
Part I – Basics of Management in Practice
Part II – Strategic Management
Part III – Sales and Marketing Management
Part IV – Glossary of Management
The contents of the book is on the basis of actual practices. Case studies and live examples in the book have enriched the utility of the book.
The third revised edition of the book has been updated based on the latest syllabus of all the Professional Institutes such as, The Institutes of Chartered Accountants of India, The Institute of Cost and Works Accountants of India, The Institute of Company Secretaries of India, IGNOU, ICFAI and various other management institutes.
Current development in the management techniques and marketing have been suitably included in the third edition of the book.
This book would be very useful to the students as a textbook. This book would also be useful to the working managers and the teaching faculties.
| Book Content of Strategic Management and Marketing | |
| PART I : BASICS OF MANAGEMENT IN PRACTICE Introduction to Part-I 1. Management in Practice 2. Organisations and Management Process 3. Management and Organisation Structure 4. Management and Manager Conclusion of Part-I PART II : STRATEGIC MANAGEMENT Introduction to Part-II 5. Strategic Management − Concept and Practices 6. Strategic Management and Product Pricing 7. Strategic Management and Technology 8. Business and Economic Environments − Scanning and Appraisal 9. Formulation and Implementation of Strategies 10. Advanced Strategic Management in Changing Scenario Conclusion of Part-II PART III : SALES AND MARKETING MANAGEMENT Introduction to Part-III 11. Sales and Marketing Management − Concepts and Practices 12. Sales and Marketing Management − Organisation and Organisation Structure 13. Market and Marketing Research 14. Product Management 15. Sales Management Functions 16. Strategic Planning and Control 17. Model Building and Models Conclusion of Part-III PART IV : GLOSSARY OF MANAGEMENT Glossary of Management Appendix |
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