This book is full of original ideas – very few of our own. There are a whole lot of people who could have written each chapter of this book better than us. But our consolation is that none would have written all the chapters. Our role is to weave the threads of individual research into a fine, elegant, useful cloth. In any case, this is not intended to be a reference book. This is a textbook based on the latest syllabus of universities. It is intended to get the students pass the exams.
Contents –
1. Introduction to Strategic Management (Formulation, Implementation and Strategic Management Process)
2. External Environment Analysis (SWOT and PESTEL as Tools for Strategic Formulation)
3. Corporate Level Strategy (ANSOFF Model and GRAND Strategy)
4. Product Portfolio Matrix (BCG, GEMckinsey, 7S)
5. Business Level Strategy (Porter’s Generic Strategy and Porter’s Value Chain)
6. Core Competence of the Corporation (Internal Competence and Vrio Framework)
7. Red, Blue and Purple Ocean Strategy
8. Competing in Global Market
9. Mergers and Acquisition
10. Change Management and Turnaround Strategies
11. Complexity Management and Globalization
12. Strategy Formulation Schools
13. Strategy Implementation and Control
14. Case Studies
15. Epilogue
