We have great pleasure in presenting the first edition “Strategies for Banking Risk and Marketing Management” written for students of UG and PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Strategies for Banking Risk and Marketing Management. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title “Strategies for Banking Risk and Marketing Management” provides them an opportunity to develop the skills necessary to meet the challenges.
Contents –
1. KYC, AML and Account Opening Process
2. CASA Deposits
3. Banking Services to CASA Customers, Cross Sell Products Investments and Loans
4. Strategies for Increasing CASA Deposits through Sales and Marketing
5. Selling Skills and Customer Relationship Management
